Vision, mission and Values
Our vision is to be the strongest local bank in Denmark, advising retail and business customers locally and regionally.
* Comprising the following banks: Sparekassen Danmark, Sparekassen Kronjylland, Sparekassen Sjælland Fyn and Ringkøbing Landbobank
Our mission remains to be a customer-centric bank, advising retail and business customers locally and regionally through a well-established branch network in Jutland.
Based on our values: Presence, Simplicity and Action, Vestjysk Bank strives to be an attractive business partner to both retail and business customers. We will use our strong professional and personal skills to identify our credit-worthy customers’ current and potential needs. We will do this on the strength of our motivated and adaptable employees and with a strong emphasis on personal contact, advice and service.
Vestjysk Bank’s values may be summed up in the following statements, targeting the four main stakeholders as envisaged by the Bank:
Customers: Customer services offering value propositions of the highest standard in the sector. Complete service offering based on the individual customer’s needs. Services adapted to the customer’s needs and the bank’s earnings on the customer relationship.
Employees: All employees are to be given the opportunity to become the best version of themselves. Middle managers should receive management support and guidance to perform their roles. Identification and development of talent. Job satisfaction and wellbeing for all in the organisation.
Local community: Our branches must have in-depth knowledge of the business community in their market areas. This will serve as a platform for growth and efficient business development. Our employees’ active participation in local sports and leisure activities is given priority and actively encouraged. We actively support their commitment through sponsorships and other initiatives.
Shareholders: In all customer relationships and in planning and carrying out our duties, we prioritise and consider whether our work is carried out as profitably as possible in order to maximise the return for our shareholders.